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Update Jezebel’s new owner has a request for advertisers: Please stop hurting journalism
Josh Jackson was shocked when he found out what term, if used in the music publication he co-founded, could automatically strip an article of ad revenue. It was the word “song.” That was just one of more than 4,000 “negative keywords” a major advertiser looking to run ads on Paste Magazine, Jackson’s website, included in a
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Investigation How NewsGuard boosts the American disinformation economy
Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. Here’s what’s new with us: On Monday, July 18th — 1.5 years after the J6 insurrection — media ratings company NewsGuard quietly downgraded Fox News from “Green – Trustworthy” to “Red – Proceed with Caution.” If you ask NewsGuard, they’ll tell
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These Fortune 500 keyword blocklists are defunding the news
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: A keyword blocklist is kind of like a brand’s secret diary. It reveals all their collective corporate neuroses: their deepest fears, associations they want to avoid, and the topics they’re uncomfortable with. It’s
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Inside the chaos of brand safety technology
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Every day, a handful of tech companies decide how billions of advertising dollars will be spent on the web. We don’t see these decisions take place, but brand safety algorithms scan every page and every piece of content
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Thank you for destroying the free press
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: For a brief and glorious window of time last week, we received a rare glimpse into the secret algorithm that determines who on the internet gets to receive advertising dollars and who gets
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Guide Take “racism” off your keyword blocklist
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what new with us this week: We are not in a “feel good” moment Hey, Claire here. We had a different newsletter planned for today. But as we watched protestors risk their lives on the streets to
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