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Update Jezebel’s new owner has a request for advertisers: Please stop hurting journalism
Josh Jackson was shocked when he found out what term, if used in the music publication he co-founded, could automatically strip an article of ad revenue. It was the word “song.” That was just one of more than 4,000 “negative keywords” a major advertiser looking to run ads on Paste Magazine, Jackson’s website, included in a
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This kid is not flying a plane and we’re not in control of our ads
A few days after the January 6th insurrection, shareholders at two major companies filed a resolution asking that Home Depot and Omnicom undertake audits to prove that their ad budgets haven’t been funding disinformation and extremism online. This, as far as we know, is the first time the link between programmatic advertising budgets and disinformation
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Investigation These Fortune 500 keyword blocklists are defunding the news
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: A keyword blocklist is kind of like a brand’s secret diary. It reveals all their collective corporate neuroses: their deepest fears, associations they want to avoid, and the topics they’re uncomfortable with. It’s
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Inside the chaos of brand safety technology
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Every day, a handful of tech companies decide how billions of advertising dollars will be spent on the web. We don’t see these decisions take place, but brand safety algorithms scan every page and every piece of content
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The next fleet of Breitbarts is already raking in your ad dollars
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: Four years ago, Steve Bannon was headed to the White House as Chief Strategist to the President. As Editor-in-Chief of Breitbart, he had perfectly executed a strategy he refers to as “flooding the
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Thank you for destroying the free press
Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: For a brief and glorious window of time last week, we received a rare glimpse into the secret algorithm that determines who on the internet gets to receive advertising dollars and who gets
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