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Update No, DoubleVerify isn’t the reason X isn’t getting ads.
After two years of watching ad revenue plummet, it looks like X has found a willing scapegoat: the brand safety verification company DoubleVerify.
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Grocery store Lidl stops advertising on TV channel found spreading Russian propaganda
Lidl is no longer advertising on a Serbian TV channel found spreading Russian propaganda — though the grocery chain says it’s not a political decision. The European company’s ad halt comes as researchers and nonprofits, including Check My Ads and Balkan Free Media Initiative, have been sounding the alarm about advertisers unknowingly funding the spread of
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Arielle Garcia, award-winning ad agency veteran and data ethics leader, joins Check My Ads as Director of Intelligence
Check My Ads, the digital advertising watchdog building a safer and more sustainable future for democracy, is thrilled to announce the appointment of Arielle Garcia as the Director of Intelligence. A leading figure in privacy, data ethics, and responsible media, and former senior advertising agency executive, Garcia brings a wealth of experience and expertise to
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Confirmed CONFIRMED: Elon Musk’s X lost a HUGE brand safety certification after our complaint
The company formerly known as Twitter has lost its most coveted seals of approval in the ad industry, likely making it much harder to lure back advertisers who fled. Late last summer, we learned that Trustworthy Accountability Group had quietly renewed X’s Brand Safety Certified seal — and immediately filed a formal complaint. Anyone who’s been
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Investigation AI stands to make climate disinformation worse, report says
Tech companies paint a rosy picture about how AI can combat climate change. But its threats to progress in the climate fight are real and immediate. The budding technology has the potential to make disinformation faster, cheaper, and more viral than ever. And in two years, AI data centers may consume as much energy annually
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Google lets brands audit some GSP ads after Check My Ads pressure campaign
Update: After publication, a Google spokesperson clarified that the transparency is only for Pmax placement reports and not for search campaign reports. We regret the error (of assuming Google did the right thing and was going to be fully transparent with search ad placement). This story has been updated. Big news, folks: Google is giving
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